About the Founder
Cody Sanderson was born in Gallup, New Mexico, USA in 1964 and was raised in Window Rock, Arizona – the seat of government and capital of the Navajo Nation. Cody had a less than glamorous upbringing as many other natives living on the confines of a reservation do, but this hardscrabble life helped to develop the determination, perseverance and hard-working ambition that has attributed to Cody’s success where others have failed. Cody has gained world renowned recognition for his pieces due to his daring creativity and unique, distinctive style.
Cody enjoys a challenge in everything he does and with his boundless energy, he loves to create new pieces getting inspiration from everyday items such as his children’s toys, insects in nature to machinery components he was exposed to while serving in the U.S. Navy. He also likes to incorporate elements from his culture into his designs such as arrows, stars, sun and moon and more traditional tribal symbols such as najas. Cody describes his natural and unpretentious aesthetic as, “inspiration from the passions of life”, and states, “a new day is a new creation!”
Cody’s use of stars is ubiquitous in almost all of his designs. Stars are recognized in every country and continent and appears on countless flags. They symbolize the heavens, brightness and good fortune. Cody wants his brand and his pieces to convey and invoke the same positive energy to everyone who wears his jewelry or his apparel. When describing his brand with one adjective – FUN is the first thing that comes to mind! Cody wants EVERYONE, young and old, male or female to enjoy his adornments and the craftsmanship, imagination and enthusiasm he brings to each and every work of art! Cody’s slogan is – Wear it Now! Wear it Well! Wear it Out!
Achievements of Sanderson’s silver craft
Cody never defines the style of his works because he wants fans from different parts of the world to redefine the style and meaning of his works through their own way of dress and mixing and matching of his accessories however they deem fit. Cody wants his jewelry and fashion to be fun, attractive and interactive.
Utilizing the fast-disappearing technique of hand-forging and integrating them with CAD and 3D printing, Cody is combining traditional methods with modern technology and bringing his designs to the 21st century! His simple ring design, for example, is shaped into a “square-circle” with an inverted V appearance. It speaks of volumes of Sanderson’s insight into the skeletal system and attempt to make the ring more comfortable for wearing.
Regardless of how “aggressive” a piece may look, Cody spends hours cutting, bending, shaping and refining the piece to ensure prolonged wear-ability without causing any discomfort to the wearer or admirer. Since the brand’s inception in 2001, Cody has won numerous awards for his work including the 2005 SWAIA (Southwestern Association for Indian Arts) Fellowship Award and the 2008 “Best of Show” Award at the Heard Museum in Phoenix, Arizona for his fully-articulating solid Sterling Silver Rubik’s Cube now on display in Australia. This Rubik’s Cube required extremely complex and complicated internal components and workmanship and it reveals Sanderson’s true professionalism. His use of time-consuming, hand-hammering and stamping as well as his insistence on using heavier gauge metal and hand-polishing methods have also helped to set his jewelry apart from other jewelry manufacturers who utilize mass produced components, commonly used in commercial luxury market items today.
Cody likes to call his jewelry “Generational Art”, an heirloom meant to be passed down from generation to generation. Cody’s silver, gold and platinum pieces are a fashion statement being worn by celebrities the world over. And as such, the global media and magazines have praised and lauded Cody Sanderson with the well-deserved “World’s Top 3” in silver adornments brand.
2019 FW Brand Total Evolution
In 2019, the US Headquarters in Santa Fe, New Mexico officially launched a series of concept apparel for men, women, and children to go along with the jewelry line. As with Cody’s attention to detail in every aspect of his design process, the new series reflects the results of Cody’s repeated refining and experimentation over the course of the year. These apparel designs are now available worldwide with even more new concepts coming in 2020.